Franny Armstrong
10:10 is a movement of individuals, schools, businesses and organizations committed to cutting their carbon emissions by 10% at a time. It started life as a handful of people with stratospheric ambitions and very little else. To bridge this gap, we quickly mastered the art of shamelessly extracting favours from people, and have been punching above our weight ever since. Within eighteen months of its unveiling, 10:10 was operating in over 50 countries around the world, with more overseas branches starting up every month.
Right now, 120,000 individuals are working to bring down their emissions by at least 10% a year; 1,800 schools and colleges have signed up; over 200 councils provide lower-carbon local services to 45% of the UK’s population; and businesses with a combined turnover of more than £40bn are throwing their weight behind serious carbon cuts.
But that’s just the beginning. 10 October 2010 (10:10:10), the “Global Day of Doing”, was the biggest day of action on climate change ever seen and will become an annual event. In 2010, we proved that getting carbon under control can be easy, affordable and fun. In 2011–12, we’re getting to work on the next 10% of emissions reductions, then the next… getting more people involved, and pushing politicians to ensure that low-carbon living is never harder than it needs to be.
Franny Armstrong is the director of The Age of Stupid and
founder of 10:10.
Read more:
www.1010global.org
