“I’m proud to be part of SPIRA. It shows that I’ve taken a stand,” says Anna Malmberg, who along with her husband Joakim has been part of the network from the start. “It’s so inspiring – no lecturing, just good advice. You’re only competing with yourself. SPIRA offers many first-rate speakers and a lot times you have a real aha! moment. What I like is that you get a better understanding of the whole picture, because sustainability is often about really complicated connections. SPIRA emphasizes sustainability from many different perspectives; everything from major global issues to your own life and feeling well yourself.”
“I will never forget the lecture with Mattias Klum,” says Joakim. “My participation in SPIRA has also led me to take initiatives for better waste-handling at work, so this has affected us in a lot of different ways.”
■ SPIRA is a network run by the Municipality of Norrköping.
■ It is a sustainability certification campaign for residents, in which participants are encouraged to make improvements in their daily lives based on sixty criteria.
■ Participants are offered a choice of twenty free seminars and activities per year.
■ SPIRA was started in 2004 and currently has over 1,400 participants.
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